In a market where price once dictated loyalty, Pakistan’s digital shoppers are starting to re-evaluate their choices. Over the past few weeks, a dramatic shift has been underway. Temu, once known for its ultra-low prices and viral appeal, has lost its pricing edge, and with it, a key part of its consumer base.Recent taxation changes…

There’s a certain kind of brand that doesn’t just enter the market quietly. It storms in, hijacks every screen in sight, blasts neon sale banners in your face, and sets up camp in your brain. That, in a nutshell, was Temu. You didn’t discover Temu. Temu discovered you. You could be googling your cousin’s wedding…

Vivo has officially stepped into Pakistan’s smart accessories market with the arrival of its first smartwatch, the vivo WATCH GT, now available across the country for PKR 34,999. Targeted at style-conscious consumers who value both wellness and convenience, the WATCH GT blends aesthetic design with smart fitness features, living up to its promise to “Power Your Healthy…

When Temu entered the Pakistani market, it arrived with the ambition of a tech giant on a mission to disrupt. With a flood of ads across TikTok, Facebook, and Instagram, the platform promised rock-bottom prices, cashback games, and deals that created a sense of urgency for shoppers across the country. For a brief moment, it…