There’s a certain kind of brand that doesn’t just enter the market quietly. It storms in, hijacks every screen in sight, blasts neon sale banners in your face, and sets up camp in your brain. That, in a nutshell, was Temu. You didn’t discover Temu. Temu discovered you. You could be googling your cousin’s wedding…

Vivo has officially stepped into Pakistan’s smart accessories market with the arrival of its first smartwatch, the vivo WATCH GT, now available across the country for PKR 34,999. Targeted at style-conscious consumers who value both wellness and convenience, the WATCH GT blends aesthetic design with smart fitness features, living up to its promise to “Power Your Healthy…

When Temu entered the Pakistani market, it arrived with the ambition of a tech giant on a mission to disrupt. With a flood of ads across TikTok, Facebook, and Instagram, the platform promised rock-bottom prices, cashback games, and deals that created a sense of urgency for shoppers across the country. For a brief moment, it…

Temu’s aggressive digital advertising in Pakistan is shaping the perception that it’s a game-changer for affordable online shopping in a market as price-sensitive as ours. The global platform, owned by e-commerce giant PDD Holdings, offers steep discounts on a wide variety of goods, from basic household items to electronics and accessories. However, what is being…